The story of De Vroomen

De Vroomen Timeline

1925 Founded by Jac TH. DeVroomen

1946 First color pictures in catalog

1949 Hugo, Dick & Ben DeVroomen started in company

1961 Organization established in US & Canada

1966 First airfreight shipment

1974 Moved into new office & warehouse in Lisse

1980 First bare root perennial order was shipped in temperature controlled containers

1986 10,00 sq ft warehouse was purchased in Russell IL

1992 Won gold medals on Floriade

1998 Entered the internet with first homepage

2014 Purchased Simple Pleasures to improve our independent retail line

2014 Through acquisition we doubled our DeVroomen Canada

2016 Purchased 80,000 sq ft temperature controlled warehouse in Gurnee IL

2017 Added 80,000 sq ft of temperature controlled warehouse in Florence KY

2019 Simple Pleasure packaging improved to Bio Based (100% recyclable)

2021 Miffy program featured in the famous Keukenhof Holland garden

2024 The Magnificent Mile Tulip was baptized by the Consul General of the Kingdom of the Netherlands in Chicago by Mr. Bart Twaalfhoven.

100 Year Anniversary

As DeVroomen approaches its 100th Anniversary in 2025, DeVroomen maintains its prominent role in importing flower bulbs and perennials throughout the US.

Born into a family of bulb growers, Jac. Th. DeVroomen followed in his family’s footstep when he founded DeVroomen in 1925. DeVroomen, started as a small family-owned business with a passion for horticulture. In 1949, with the help of his three sons, Hugo, Ben and Dick the DeVroomen family business continued to grow and make a name for itself in the bulb industry. By the early 1960’s subsidiaries were established in the U.S. and Canada. By continuing to invest and enhancing their product line DeVroomen was able to ship its first bare root perennial order in temperature controlled containers in 1980.

Having established a strong presence by catering to the diverse needs of gardening enthusiasts across America, DeVroomen was able to move into a 10,000 square ft. warehouse in Russel IL in the mid 80’s. This allowed DeVroomen to improve and expand all three companies leading to the purchase of an Independent Garden Center Line, Simple Pleasures in 2014. With this acquisition DeVroomen continued its growth and in 2016 moved to an 80,000 square ft. temperature controlled warehouse in Gurnee, IL. In April of 2024, The Magnificent Mile Tulip was baptized by the Consul General of the Kingdom of the Netherlands in Chicago by Mr. Bart Twaalfhoven.

Our commitment to the business plan of development, investments, research and flexible production has proven to be a successful model for us. We are now one of the largest bulbs companies in North America. Our products are grown in Holland nursery fields or by carefully selected contract growers. DeVroomen Garden Products is a company that offers an extensive selection of bulbs, but also top-quality (bare-root) perennials. We are known for our true-to-name products, on-time delivery, and the largest selection in the industry.

Here at DeVroomen we believe in more than just selling bulbs; we aim to inspire and support your gardening journey. Our team of experts meticulously ensures that every bulb meets our stringent quality standards, ensuring vibrant blooms and healthy plants in your garden. For your convenience our dedicated customer service team is here to provide guidance, answer questions, and offer tailored recommendations to suit your specific needs. Over the past 100 years, we have grown into a leading supplier of top-quality bulbs with our passion for horticulture. Our mission is to be a long-term partner to every one of our customers and suppliers.